About Myself
I am a multidisciplinary Art Director, Graphic Designer, and Design Manager with a record of successfully elevating the impact of businesses of all sizes by developing their brand personalities and telling their stories. My goal is to help achieve business outcomes through a detail-oriented approach, process efficiency, sufficient research and strategy, and empowering design leadership.
Throughout my career, I have been adept at collaborating with stakeholders to foster synergy, ensure brand consistency, and create dynamic client experiences across all communications. I overcome challenges of all complexities through creative problem-solving. My work has been recognized by Communication Arts, Print Regional, and AIGA Minnesota, among others.
As a leader, I excel at building, training, and inspiring talented, high-functioning design teams. I focus on creating cultures of trust, enablement, alignment, collaboration, and promotion of diversity & inclusion as keys to achieving creative excellence.
When I am not working, I am rooting for my hometown football (soccer) club, enjoying a pilsener, hiking, taking 35mm film photos of graphic nature motives, reading brick-thick history books, and contributing my time and design skills to good causes or personal projects.
Strengths and Services
Creative Direction
Graphic Design & Infographics
Brand Identity & Strategy
Global Brand Systems
Digital Experiences
Email Systems
Campaigns
Packaging Design
Print Design & Production
Editorial Design
Custom Typography & Logotypes
Digital Illustration
Social Media Content
Content Development
Strategic Planning & Analysis
Project Management
Staff Training & Development
Team Building & Leadership
Cross-Functional Collaboration
Creative Problem Solving
Critical Thinking
Technical Skills
Adobe Creative Suite
(InDesign, Photoshop, Illustrator)
Figma
Microsoft Office Suite
(Word, PowerPoint)
Google Slides, Docs, and Sheets
Motivation
For me, it is a joy helping others to reach their goals, whether it’s building and growing a business or bringing a new idea to life. Seeing the success of projects and the satisfaction of partners and clients is the most rewarding feeling. The prospect of that smile on people’s faces is my daily motivation.
My Process
My work approach is that of an analytical and informed risk-taker and my process focuses on efficient progress over perfection. Research and strategy are important, followed by curiosity and playful exploration during the ideation stage.
It is the foundation to deliver original, functional, and communicative solutions to tell a client’s story and meet goals. The process ends with putting the time into thorough quality control and organization of assets. It ensures that the final design product is original and made to last because design is always human-centric and key to delivering business results.
A Design Leader…
01
Empowers all teams to achieve market outcomes
03
Achieves a balance of leading and supporting
05
Collaborates and educates, so design can be the strategic factor for business success
07
Builds trust, alignment, and clarity for creativity to show its full potential
02
Ties design initiatives to business strategy
04
Is only effective with good management skills
06
Makes a team better because success and growth don’t happen on your own
08
Uses design knowledge to enable designers and others to make a business thrive
