Engaging guides for BASF’s global sales team
Challenge
BASF, the largest chemical producer in the world, needed comprehensive guides for their global sales crew on functional crop care. Detailed information had to be organized for fast navigation in an easy-to-digest and easy-to-understand visual format.
Solution
Working within the tight BASF brand guidelines, I chose to work with the brighter color spectrum available to lighten the information density. The development of a clean and modern iconography system and infographic style aids with quick navigation and understanding of the content. The photography was provided by the client, sourced on stock websites, and produced by our team.
Client
My Role
Design Lead
Services
Editorial Design
Infographics
Iconographic System
Illustration
Social Media Content Design
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