Catalogs, mailers, and brand building at Blu Dot
The Company
Blu Dot is a $200M, innovative, modern home furnishings company selling directly to both residential and commercial audiences. Its motto is to inspire a more creative way of living through good design. They believe design should do more than just look good. Design needs to consider how we live and work, and how to make both easier and more delightful. The “design forward,” privately-owned company has 25 years of experience in the furniture industry.
They design everything they make, so it makes sense for them to keep their graphic design team in-house and apply the same design principle to their brand— every element matters.
My Role
As the Senior Graphic Designer and only full-time designer on the team, I was carrying a vast array of responsibilities embracing collaboration. In the featured projects, I was the creative lead or co-creative lead being involved in the process from start to finish.
Company
Responsibilities
Art Direction
Brand Design
Brand Strategy
Packaging Design
Email System
Illustration
Editorial Design
Print Production
Social Media Content Design
Iconographic System
Brand Guidelines
Credits
The talented creative team at Blu Dot – Ali Babineau, Nikki Norberg, Jenny Kirmis, and Stuart Flake
Photography – Dan Monick, Bryce Bordenkecher, Nikki Norberg, Colin Kopp, Rod Komis, and Josh Grubbs