Spreading awareness for Pax8’s mobile app
Pax8 announced its first-ever mobile launch that served as an alternative to its desktop version of the platform and marketplace with the same functionalities. It was among the first products announced at Pax8’s annual flagship event, Beyond. The need for an app was born from partners requesting a way to service and manage their customers while away from their computers.
The Ask
I was tasked with the creative direction of the development of a global campaign covering the Asia-Pacific (APAC), Europe, and North America. Deliverables included a landing page, emails, a website banner, organic social, paid social, and animation.
The strategic brief asked for a more lifestyle approach that partners could relate to that highlighted easy access to the mobile platform on the go from anywhere, such as business travel, lunch with clients, working from the airport, etc. The concepts needed to leverage existing brand elements and utilize app screen visuals.
The Target Audience
All levels of partners and prospects.
Key message
Pax8 has launched the first-of-its-kind mobile app that allows partners to conduct business easily and efficiently, at any time, anywhere.
Measure of Success
General awareness and an increase in downloads, though no specific number of downloads to achieve were provided.
The Result
The app was available for a few months before launching the campaign with minimal downloads. After one month of the campaign being live, downloads increased by over 1,000%.
4,097
downloads within the first month
4,539
total active users globally
Credits
Design Director – Jonis Perez
Graphic Designer – Jessica Bell
Copywriting – Katherine Flynn
Animation – Daniel Cervantes
More Projects
Brand Evolution and Design Systems – Pax8
Packaging – Blu Dot
Digital Campaign – Pax8
Email System – Blu Dot
Branding and Packaging – SIR Design Studio
Catalogs, Mailers, and Brand Building – Blu Dot
Branding and CMS Integration – Format Solutions
Branding and Web Design – LVNG